Sim Pants

Anckita Bhageria started Aroop because she knew how time-consuming and expensive it was to find and buy beautiful, quality products that would last. AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Their fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics, subdued colors with intrinsic silhouettes are the brand’s identity. She strongly believes in giving back to Mother Earth, so they strive to ensure minimum waste while producing every bit of clothing and upcycle any leftovers.

Aroop strongly believes in giving back to Mother Earth as much as people benefit from her. They strive to ensure minimum waste while producing every bit of clothing and upcycle left-over small scraps on books, headbands, quilts or so.